Ghostbusters: Frozen Empire Takes Over Paris

Fooh concept details:

Sony Pictures brings supernatural excitement to Paris with a multi-dimensional campaign for "S.O.S Fantômes: La Menace de Glace" (Ghostbusters: Frozen Empire). A historic Parisian fire station transforms into Ghostbusters headquarters with ice effects cascading down its façade, perfectly illustrating the film's freezing threat storyline. Completing this immersive experience, the iconic Ecto-1 vehicle cruises through the city streets, its distinctive silhouette, ghostbusting equipment, and flashing lights drawing attention from pedestrians. The campaign cleverly combines stationary architectural transformation with mobile promotion as the legendary ghost-hunting car patrols the Parisian cobblestones, creating memorable photo opportunities and bringing cinematic fantasy directly into the real world.