Gillette: David Statue Gets Gold-Medal Shave

Fooh concept details:

This humorous FOOH Ad transforms Michelangelo's David at the Palais Longchamps into an unexpected brand ambassador for Gillette. Through clever augmented reality, the iconic statue is seen using Gillette's gold razor and sporting French flag colors - perfectly timed with the summer sports season. The campaign brilliantly bridges classical art with contemporary grooming while subtly asking "Ready to support France this summer?" This FOOH Ad demonstrates how cultural landmarks can become engaging marketing canvases that blend heritage with humor. By reimagining a recognizable masterpiece in this playful context, Gillette creates a memorable visual joke that highlights their GilletteLabs Gold product while generating social media conversation. The progressive reveal format encourages viewers to follow the complete shaving sequence, making this an excellent example of storytelling within the FOOH Ad format.