Gillette: Giant Jersey Transforms Boston Skyline
FooH Overview:
Fooh concept details:
A colossal New England Revolution jersey branded with the Gillette logo dominates a downtown Boston building in this striking FOOH experience. The oversized soccer jersey, featuring the team's signature navy blue and red design with Adidas stripes, appears to be draped over the entire façade of a multi-story building in South Boston. The impressive display announces "Introducing Our Newest Signing" as Gillette becomes the official jersey sponsor of the MLS team.
