Gillette: Giant Jersey Transforms Boston Skyline

FooH Overview:

Brand: Gillette, New England Revolution
Industry: Sport, Beauty, Skincare
Creator: The Famous Group

Fooh concept details:

A colossal New England Revolution jersey branded with the Gillette logo dominates a downtown Boston building in this striking FOOH experience. The oversized soccer jersey, featuring the team's signature navy blue and red design with Adidas stripes, appears to be draped over the entire façade of a multi-story building in South Boston. The impressive display announces "Introducing Our Newest Signing" as Gillette becomes the official jersey sponsor of the MLS team.

Additional Information:

Country: USA
City: Boston
Scene: Banner Rollout, Giant Object, Suspended Object
Environment: City, Sports Venue

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