Girard-Perregaux: London's Clockwork Crossing

Fooh concept details:

Tower Bridge's mechanical elements have been reimagined as golden watch components, transforming London's iconic landmark into a giant Girard-Perregaux timepiece. The bridge's beams and supports now resemble the watchmaker's signature Three Bridges architecture, creating a powerful visual metaphor between these engineering marvels. A vertical banner on the tower reinforces this connection with "Three Bridges, one legend" alongside an image of the actual Swiss watch. This ingenious FOOH campaign demonstrates how precision craftsmanship transcends scale from monumental architecture to intricate horological art.