Girard-Perregaux: Swiss Precision Meets Panda Charm

FooH Overview:

Brand: Girard-Perregaux
Industry: Luxury, Watches
Creator: Goodkids

Fooh concept details:

A witty FOOH campaign unfolds in two acts: first capturing attention with a digital billboard beside Geneva's Jet d'Eau fountain declaring "Pandas are also found in Switzerland," showcasing a chronograph with distinctive black-and-white subdials. Next, we see the Girard-Perregaux boutique window display featuring a life-sized panda examining one of these luxury timepieces amid lush foliage. This creative execution cleverly connects the watchmaker's signature "panda dial" design with the beloved animal, establishing a memorable brand association between Swiss watchmaking precision and the endangered icon.

Additional Information:

Country: Switzerland
City: Geneva
Scene: Animal, Overlay, Display
Environment: City

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