Gisou: Hudson Yards Honeycomb Haven

FooH Overview:

Brand: Gisou
Industry: Beauty, Haircare
Creator: Why.CGI

Fooh concept details:

A colossal golden honeycomb structure replaces The Vessel at Hudson Yards, with buzzing bees and glistening honey-filled chambers dominating the iconic NYC location. Visitors explore the massive hexagonal cells where a Gisou perfume bottle sits perfectly nestled within one of the honeycomb chambers. This immersive FOOH experience transforms Manhattan's architectural landmark into a natural honey sanctuary, capturing Gisou's bee-powered beauty philosophy in the heart of the city's most modern district.

Additional Information:

Country: USA
City: New York City
Place: Hudson Yards
Scene: Animal, Giant Object, Human Interaction
Environment: City

Related FOOH Campaigns

Gisou: The Golden New York Delivery
Brand: Gisou
Creator: Why.CGI
DM: Harry Potter Magical Express Delivery Concept
Brand: DM
Creator: Unknown
CeraVe: Moisturizers Race Down Highway
Brand: CeraVe
Creator: Unknown
Head & Shoulders: Parisian Pinball Façade
Brand: Head&Shoulders
Creator: Vokode