Glade: Giant Air Freshener Hovers Over São Paulo

Fooh concept details:

This clever FOOH Ad shows a huge Glade air freshener floating in the sky between São Paulo's tall buildings. Created using 3D effects, the giant purple and gold product seems to hang right above the busy street. Part of a promotion at Shopping Eldorado mall, this video makes everyday products look magical in the city landscape. The campaign asks people to "express their essence" with Glade's limited edition scents. By placing their product in unexpected places, Glade turns the city itself into an advertising space that catches attention in a way normal billboards can't.