Grab: Gravity-Defying Riders Transform Urban Delivery
Fooh concept details:
A series of Grab food delivery drivers perform astonishing acrobatic stunts across Bangkok's urban landscape. Clad in the brand's signature green uniforms, the riders execute wheelies, handstands, and gravity-defying moves on their delivery motorcycles—one scaling a glass skyscraper while another balances inverted atop his vehicle. This dynamic FOOH campaign brings Grab's "always on the move" tagline to life through impossible stunts that showcase the extraordinary lengths their delivery personnel will go to, turning ordinary city streets into a spectacular performance arena that captures attention from fellow commuters and pedestrians alike.