GrabFood: Hot Sauce Explosion Breaks the Billboard
FooH Overview:
Brand: Grab Thailand
Industry: FMCG, Digital Services
Creator: Unknown
Fooh concept details:
A giant green Hot Deals sauce bottle crashes through a billboard in Bangkok, creating a dramatic impact scene in a busy public square. The oversized GrabFood-branded bottle lands amidst scattered food items as pedestrians react to the spectacle. This eye-catching FOOH campaign effectively visualizes the "knockout prices" concept of GrabFood's Mega Sale promotion, bringing digital deals into physical reality with explosive visual impact.