GriseldaNetflix: Griselda CGI Truck Tour

Fooh concept details:

Through the elegant streets of Paris and across European landscapes, a hyper-realistic CGI truck bearing the name "GRISELDA" commands attention with its gleaming purple-illuminated lettering and distinctive design. This innovative FOOH Ad for Netflix's series features an entirely computer-generated semi-truck blended seamlessly into real environments, creating the illusion of the show's iconic vehicle touring major European cities. Created by Busterwood Studio, the digital installation appears as a physical truck to pedestrians and motorists alike, carrying oversized props from the series. The technically impressive execution demonstrates the evolution of out-of-home advertising, merging digital content with physical spaces to promote the crime drama while generating social media buzz through its unexpected urban presence.