Grubhub: Lady Liberty's Orange Makeover

FooH Overview:

Brand: Grubhub
Industry: Food, Digital Services
Creator: Vertex

Fooh concept details:

Two helicopters hover around the Statue of Liberty, dressing her in a massive orange puffer jacket - Grubhub's signature color. The FOOH video shows the helicopters securing and then detaching from the jacket as a passerby records the scene on her phone. This CGI creation reimagines New York's famous landmark in delivery service style.

Additional Information:

Country: USA
City: New York City
Place: Statue of Liberty
Scene: Giant Object, Transport, Wrapped
Environment: City

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