Guess: Tower of Denim

FooH Overview:

Brand: Guess
Industry: Fashion
Creator: Filtroshmo

Fooh concept details:

A creative FOOH (Fake Out of Home) concept that transforms Mexico City's iconic Torre Latinoamericana into a massive denim display. Giant Guess jeans wrap around the landmark skyscraper, with a branded flag flying at its peak, reimagining urban architecture as a bold fashion statement.

Additional Information:

Country: Mexico
City: Mexico City
Place: Torre Latinoamericana
Scene: Giant Object, Suspended Object
Environment: City

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