Gymshark: Giant Weight Rolls Into Amsterdam

Fooh concept details:

A massive Gymshark-branded weight plate rolls through Amsterdam's picturesque canals, announcing the fitness brand's arrival in the Netherlands. The oversized barbell plate towers over cyclists and canal-side cafes as it makes its way through the historic city streets. This spectacular FOOH transforms Amsterdam's charming waterways into a fitness playground, proving that Gymshark's European expansion is about to make some serious waves in the Dutch fitness scene.