Gymshark: Liberty Statue Flexes for NYC

Fooh concept details:

The Statue of Liberty trades her iconic torch for Gymshark dumbbells, announcing the fitness brand's epic Lift: NYC event coming this September. Lady Liberty flexes with massive weights while the statue's base displays Gymshark branding, transforming America's symbol of freedom into the ultimate fitness inspiration. This spectacular FOOH takeover shows that when Gymshark comes to New York, even national monuments get ready to lift.