Gymshark: Teasing Next Event Location in Miami

Fooh concept details:

A massive Gymshark dumbbell emerges from Miami's sandy beach like an ancient artifact, teasing the fitness brand's next big event location. The oversized "LIFT" weight sits perfectly among the palm trees and white sand, transforming South Beach into an outdoor gym paradise. This mysterious FOOH installation has fitness enthusiasts guessing where Gymshark's next epic workout event will take place in the Magic City.