Haier: Antwerp Historic Square Refrigerator

Fooh concept details:

A towering Haier black refrigerator stands against an ornate historic building in Antwerp's city center, its doors bursting open to release a cascade of tennis balls across the square. The sleek appliance contrasts dramatically with the building's elaborate architecture as bright yellow balls fill the air and bounce across the cobblestones. This Haier FOOH advertisement celebrates the European Open in Antwerp, bringing modern cooling technology to the heart of the city in a stunning display that honors both innovation and tennis tradition.