Haier: Brussels Grand-Place Tennis Surge

Fooh concept details:

Giant Haier appliances take over Brussels' historic Grand-Place, their doors bursting open as thousands of tennis balls flood the iconic square. The massive washing machines and refrigerators stand tall against the ornate guild houses while bright yellow balls cascade across the cobblestones. This Haier FOOH advertisement celebrates the BNP Paribas European Open, transforming the UNESCO World Heritage site into a spectacular tennis celebration that brings the precision and power of world-class sport to the heart of Brussels.