Haier: European Open Court Takeover

Fooh concept details:

Giant Haier washing machines replace players on a professional tennis court at the European Open, positioned on opposite sides of the net as tennis balls pile around them. The massive appliances stand on the blue court surface before packed stadium crowds, transforming the match into a playful appliance showdown. This Haier FOOH advertisement brings the brand's performance directly onto center court at Antwerp's Lotto Arena, creating an unforgettable blend of home innovation and world-class tennis competition.