Haier: La Défense Wine Cellar Takeover

Fooh concept details:

A monumental Haier wine cooler transforms the iconic Grande Arche in Paris's La Défense district, its shelves filled with tennis balls. The oversized appliance dominates the plaza as balls bounce and float around the modern architecture. This Haier FOOH advertisement celebrates the brand's partnership with the Rolex Paris Masters, blending precision cooling technology with tennis excellence in an elegant display where sophistication meets sport.