Haier: Umag Coastal Cooling

Fooh concept details:

A giant Haier refrigerator stands on a stone pier in Umag, Croatia, its doors open to reveal fresh produce and tennis balls spilling onto the turquoise Adriatic waters. The oversized appliance faces the charming coastal town as balls float in the sea and bounce across the weathered stones. This Haier FOOH advertisement celebrates the Plava Laguna Croatia Open, bringing cool relief to the summer tournament with a refreshing display that merges coastal beauty with tennis excitement.