Haier x Dunlop Tennis: Estoril Open Serves Castle

Fooh concept details:

A Haier washing machine appears atop a medieval castle tower in Estoril, releasing Dunlop tennis balls that bounce down the fortress walls and across the grounds. This FOOH video announces Haier's first partnership with the Millennium Estoril Open tennis tournament, creating a playful connection between the precision of professional tennis and Haier's washing machine technology. The creative concept transforms the historic Portuguese landmark into a tennis celebration that highlights Haier's "Play with the number ones" campaign.