Haier x Dunlop Tennis: Madrid Open in the Skies

Fooh concept details:

A helicopter lifts a giant Haier television over Madrid while releasing hundreds of Dunlop tennis balls that cascade down onto the streets below. This FOOH video announces Haier's sponsorship of the Mutua Madrid Open, creating a visual spectacle that represents how immersive watching tennis can feel on Haier TVs while bringing tournament excitement directly into the urban environment.