Hamleys: Mumbai's Giant Teddy Bear Takeover

Fooh concept details:

A massive brown teddy bear with a red ribbon appears in the courtyard of Phoenix Palladium Mumbai, towering over shoppers and storefronts. The giant cuddly companion stands guard outside the new Hamleys store, while magical sparkles and effects light up the shopping plaza around it. This Hamleys FOOH campaign transforms the upscale shopping center into a playground of imagination, announcing the brand's exciting new Mumbai locations with pure joy and the promise that happiness has found its perfect new home.