Haribo: Apple Tower Becomes Giant Gummy Bear

Fooh concept details:

A tower of green apples magically assembles into a giant Haribo gummy bear in this interactive FOOH installation. Set on a branded Haribo Altın Ayıcık circular platform in a Turkish park, the display transitions between stacked apples and a translucent green gummy bear shape. Visitors stop to photograph this spectacular visual transformation, with promotional posters nearby featuring the "Legendary Flavors in Their Own Package" campaign. The installation creates a playful visual metaphor connecting real fruit to Haribo's apple-flavored gummy bears, drawing attention in the peaceful park setting while encouraging passersby to witness this sweet transformation.