Haribo: Golden Bear Flies Over Beşiktaş Square

Fooh concept details:

From the skies of Istanbul comes an extraordinary FOOH Ad featuring a giant Haribo gummy bear suspended from a helicopter. Placed in busy Beşiktaş Square, the massive red bear dangles dramatically above pedestrians, creating an unforgettable sight for passersby. At ground level, a branded cylindrical display showcases the Golden Bear product packaging. The playful campaign invites locals to visit the square and witness the spectacle firsthand, bringing the candy brand's fun spirit to life. The contrast between the bright red bear and blue sky makes for a striking visual that stops people in their tracks.