Havaianas: Brazil's Golden Shores on Your Feet

Fooh concept details:

A giant yellow and green Havaianas flip-flop creates its own beach landscape from an aerial perspective. This playful FOOH campaign transforms the iconic Brazilian sandal into a sun-soaked shoreline complete with breaking waves and rocky outcrops, while a tiny sunbather relaxes on a beach towel atop the textured rubber surface. The creative visual metaphor perfectly captures the brand's summer spirit and vacation essence, showcasing how these comfortable sandals bring the beach experience wherever you go.