Havaianas: Christ the Redeemer's Summer Style

FooH Overview:

Brand: Havaianas
Industry: Footwear
Creator: Alterlabs

Fooh concept details:

Brazil's iconic Christ the Redeemer statue gets a playful Havaianas makeover in this creative FOOH video. As tourists snap photos, a sudden breeze reveals the statue's feet adorned in bright yellow and green slippers. The unexpected twist transforms the world-famous landmark into a symbol of Brazilian summer style, showcasing why Havaianas is the preferred footwear of 9 out of 10 Brazilians. A humorous celebration of national pride and summer spirit.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Christ the Redeemer
Scene: Giant Object, Overlay, Monument Interaction
Environment: City

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