Havaianas: Parisian Monument Takeover

Fooh concept details:

Brazilian brand Havaianas transforms the Arc de Triomphe into a beach playground in this surreal CGI spectacle. A massive yellow slipper dramatically lands on the iconic monument, surrounded by unexpected beach sand. With a sudden burst of energy, the slipper shoots skyward, leaving a dust cloud that symbolizes the brand's wild, adventurous spirit. This playful invasion brings the vibrant essence of Brazil to the heart of Paris, reimagining a historic landmark through the lens of summer fun.