Havaianas: Winter Escape from Montmartre

Fooh concept details:

A giant navy blue Havaianas flip-flop soars through snowy Montmartre, gliding past the iconic Sacré-Cœur Basilica on its way to warmer destinations. The winter scene creates a striking contrast as the oversized sandal takes flight above snow-dusted Paris rooftops, with the brand's signature red logo installed atop the buildings. This playful FOOH advertisement captures the essence of holiday escape fantasies, juxtaposing the cold winter setting with the promise of sun-soaked beaches that Havaianas represents, inviting viewers to trade their snow boots for summer footwear and follow the flip-flop to paradise.