Hendrick's: Botanical Waterfall on Urban Building
Fooh concept details:
A massive Hendrick's gin bottle towers over a city street, creating a stunning waterfall that cascades down the building facade. The "Refreshingly Curious" campaign comes to life as tropical botanicals and pink flamingos emerge from the flowing water. This FOOH spectacle transforms the urban landscape into a refreshing gin paradise, perfectly capturing Hendrick's distinctive and curious character in an unexpected city setting.