Hermès: Hibouton Charms Roam Amsterdam

Fooh concept details:

Colorful Hermès Hibouton charms come to life and playfully hop across a historic Amsterdam square, their pastel pink, green, and orange forms bouncing between classic Dutch brick buildings and rows of parked bicycles. These whimsical characters, originally designed for Hermès by children's book illustrator Serge Bloch, transform from luxury accessories into animated companions exploring the charming streets of Amsterdam. This Hermès FOOH ad brings unexpected magic to everyday urban settings, showcasing how the playful spirit of these collectible charms extends beyond fashion into a world of imagination.