Hey Dude: Shoes That Take Flight

FooH Overview:

Brand: Hey Dude
Industry: Fashion, Footwear
Creator: The Berry

Fooh concept details:

A creative FOOH video transforms travel with Hey Dude shoes integrated into an airplane journey. Beginning with an illuminated shoe icon on a seatback screen, it progresses to showing the Espadrille collection on in-flight entertainment before revealing a giant shoe attached to a Hey Dude branded aircraft against sunset skies. This imaginative campaign promotes the Stagecoach Festival sweepstakes, offering winners travel to Palm Springs, festival tickets, accommodations, and Wendy Espadrilles—positioning the footwear as the perfect comfortable travel companion for adventures.

Additional Information:

Country: USA
City: Palm Springs
Scene: Decoration, Giant Object, Transport
Environment: Plane View

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