HōKKA CREAM: Giant Ice Cream Takes Over São Paulo

Fooh concept details:

A massive ice cream cone bursts through a Japanese-inspired shop facade in São Paulo. The oversized Hokkaido cream cone towers over the entrance, topped with a playful mascot character. A customer interacts with the digital ordering screen before soft-serve erupts from the building's upper windows. This HōKKA CREAM FOOH advertisement celebrates the brand's authentic Japanese ice cream culture with spectacular street presence.