H&M: Giant Beauty Products Float Over Stockholm

Fooh concept details:

H&M Beauty brings Stockholm's shopping district to life with this striking FOOH Ad featuring giant floating makeup products outside their new Drottninggatan flagship store. The digitally rendered cosmetics—including mascara tubes and foundation bottles—appear suspended above pedestrians, creating an engaging visual announcement of the location's grand opening. This creative approach effectively draws attention to both the physical retail space and H&M's beauty line extension. The FOOH Ad successfully transforms ordinary cosmetics into architectural elements, making the brand announcement more memorable than traditional storefront signage alone.