H&M: London's Fashion Transit

Fooh concept details:

Iconic red double-decker buses roll through London streets bearing bold H&M&180 branding across their rooftops and sides, announcing "The London Issue" collection. The branded fleet transforms the city's public transport into mobile billboards as pedestrians stop to watch the eye-catching convoy pass by. This H&M FOOH campaign takes over London's most recognizable vehicles, turning everyday commuter buses into fashion statements that command attention across the city.