Hoka: Blazing Urban Path for Mach X 2

Fooh concept details:

Fire burns along a busy city sidewalk, creating a path straight to the HOKA store where the Mach X 2 shoes are on display. The running shoes' power sets the ground ablaze, leaving hot footprints as people walk through the city. A worker tries to put out the flames with a fire extinguisher, but the fire keeps burning, showing how powerful these shoes are. This HOKA FOOH Ad brings to life the brand's message that "Mach X 2 brings the heat to speedwork," turning normal city streets into fiery paths for runners who want shoes that truly burn through limits.