Honor: Interactive Basketball Billboard

Fooh concept details:

A large digital billboard showcases the Honor 90 smartphone in an interactive basketball game that engages passersby. The display transitions from showing the phone itself to transforming it into a basketball hoop, with a virtual ball appearing to bounce off the screen. The scrolling text at the bottom encourages viewers to "See beyond limits with Honor 90," reinforcing the campaign's message about the phone's superior image capabilities. This FOOH installation effectively demonstrates the device's display quality while creating a memorable, participatory experience for potential customers on a busy city street.