Honor Magic6 Pro: Architectural Transformation in Paris

Fooh concept details:

Honor transforms a classic Parisian building into a giant smartphone in this eye-catching FOOH campaign. The historic circular window of the Paris Bistrot building cleverly becomes the distinctive triple-camera system of the Honor Magic6 Pro, with the façade reimagined as the phone's textured back. This innovative installation seamlessly blends digital and physical elements, first replacing the window with a camera interface, then revealing the entire smartphone overlay with the Honor branding. Floating bubbles surrounding the display highlight the device's photographic capabilities, suggesting clarity and precision. The campaign turns a charming corner of Paris into a striking product showcase that creatively integrates modern technology with timeless architecture.