House of the Dragon: Targaryen Banners Conquer Global Icons

FooH Overview:

Brand: HBO
Industry: Entertainment, TV Shows & Movies
Creator: Busterwood

Fooh concept details:

HBO launches a monumental FOOH campaign for "House of the Dragon" Season 2 by draping massive Targaryen banners across over 40 iconic landmarks worldwide. The black banners featuring the red three-headed dragon sigil transform architectural wonders including Singapore's Marina Bay Sands, Kuala Lumpur's Sultan Abdul Samad Building, Malaysia's Petronas Towers, Rio's Sugarloaf Mountain cable cars, Santiago's Gran Torre, New York's Brooklyn Bridge, and even the Eiffel Tower. This global takeover visually echoes the show's "Raise Your Banners" rallying cry, turning modern cityscapes into extensions of Westeros and generating significant social media buzz as fans encounter these unexpected symbols of House Targaryen's dominion across continents.

Additional Information:

Country: France, UK, Brazil
City: Paris, London, Rio de Janeiro
Place: Eiffel Tower, Tower Bridge, Sugarloaf Mountain
Scene: Banner Rollout, Overlay
Environment: City, Bridge, Cultural Venue

Related FOOH Campaigns

Concept
Universal Pictures: Minion's Vending Machine Mischief
Brand: Universal Pictures
Creator: Why.CGI
LEGO: Paris Burger Tower Challenge
Brand: Lego
Creator: Unknown
Paramount: When Pastries Tempt Purple Friends
Brand: Paramount Pictures
Creator: ThinkingHat
Transformers One: La Géode Becomes Optimus Prime
Brand: Paramount Pictures
Creator: Busterwood