Houseplant: Gloopy Takes Over New York
FooH Overview:
Fooh concept details:
Oversized gloopy shapes in green, pink, and orange ooze across New York City landmarks, covering the Empire State Building, sliding through subway corridors, engulfing police cars, and dripping from storefront signs. The playful blobs invade every corner of the city in Seth Rogen's signature Houseplant aesthetic. This Houseplant x Shopify FOOH ad promotes their first physical retail experience called Gloopy, running October 17-19 at 131 Greene Street with product launches and limited-edition treats.
