HSL: Summer Contactless Payment

FooH Overview:

Brand: HSL
Industry: Transport
Creator: Bäx Visual

Fooh concept details:

A person taps their contactless card at an HSL payment terminal as a bus materializes from thin air in an industrial courtyard. The FOOH showcases HSL's summer promotion where contactless payments cost the same as using the HSL app, starting from €3.20. The magical bus arrival demonstrates how easy and seamless public transport becomes with contactless technology, making summer travel in Helsinki effortless and affordable through August 31st.

Additional Information:

Country: Finland
City: Helskinki
Scene: Emerging Object, Flying Object, Human Interaction
Environment: Public Transport

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