Huawei: Smartwatches Transform São Paulo

FooH Overview:

Brand: Huawei
Industry: Electronics, Watches
Creator: PINK

Fooh concept details:

Huawei smartwatches integrate with São Paulo's historic architecture, replacing the traditional clock face on the Julio Prestes train station tower with a digital display. The WATCH GT 5 Series appears throughout the landmark building, with one watch bursting through the center of the clock tower while others line the building's facade. This FOOH advertisement presents the watches as both timekeepers and design statements, merging cutting-edge technology with classical architecture through a "live" social media broadcast format.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Júlio Prestes train station, Sala São Paulo
Scene: Emerging Object, Giant Object, Transition, Display
Environment: City

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