Huda Beauty: A Giant Pink Vault Drops on King's Cross

Fooh concept details:

A massive pink vault wrapped in chains and jewelry descends by crane onto the square outside King's Cross station, hovering over the historic clock tower before touching down. A hand reaches in to unlock the vault's front panel as onlookers gather below. This Huda Beauty FOOH campaign turns a London landmark into a giant treasure hunt for a new fragrance launch.