HUGO: Digital World Invasion

FooH Overview:

Brand: Hugo
Industry: Fashion, Gaming
Creator: Monogrid

Fooh concept details:

HUGO transforms a bustling business district into a digital playground of blue creativity. A massive blue planet bursts onto the scene, emblazoned with the HUGO logo, while stylish jean patches swirl through the air. This immersive Roblox-inspired display blends urban landscape with virtual imagination, inviting viewers to explore a world where fashion meets digital innovation. The blue atmosphere captures HUGO's bold, boundary-pushing spirit in an unexpected, eye-catching spectacle.

Additional Information:

Country: Italy
Scene: Projection, Overlay, Floating Object
Environment: City, Shopping Venue

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