HUGO: Urban Race Track Takeover

Fooh concept details:

HUGO transforms an urban landscape with a daring display of fashion and motorsport. A massive pair of jeans adorns a building's facade, dramatically complemented by an F1 race car suspended by a crane above. This bold visual merges fashion with high-performance racing, symbolizing HUGO's dynamic approach to style during Singapore's race week. The installation captures the brand's spirit of pushing boundaries and embracing bold, unexpected designs.