Hyunda: Blind Spot Camera Tracks Giant Escargot

Fooh concept details:

A surreal FOOH creation follows a Hyundai Kona equipped with an oversized surveillance camera and rearview mirror system as it travels down a French highway, monitoring a giant escargot snail crawling along the road. The unexpected juxtaposition highlights the new generation Kona's advanced 360° camera technology and blind spot monitoring capabilities with playful French humor. Road signs to Bordeaux and the tagline "When did you stop believing everything was possible?" reinforce the playful quality of this digital intervention, demonstrating how the vehicle's safety features can detect even the most unusual obstacles on the road.