Hyundai: Reflections Materialize Into Reality

Fooh concept details:

A Hyundai IONIQ 5 electric vehicle appears to materialize from its own reflection in the middle of a busy Los Angeles intersection. As pedestrians watch in amazement, the sleek light blue EV transitions from transparent mirror image to solid form, creating a visual metaphor for the brand's innovative technology crossing from concept to reality. This striking FOOH campaign set against the backdrop of a historic downtown building cleverly illustrates Hyundai's tagline "When reflection meets reality," showcasing how the IONIQ 5's futuristic design and electric capabilities transform automotive imagination into tangible experience.