Ibis Hotel x Accor: 50 Years of Comfort Above Paris

Fooh concept details:

Paris's skyline gets a cozy makeover in this celebratory ibis FOOH campaign. Three giant pillows hover above the ibis Paris Bastille Opéra, each representing a different branch of the brand's hospitality family - a red pillow announcing "50 YEARS OF HOSPITALITY," alongside purple and green ones showcasing "ibis budget" and "ibis STYLES." The scene expands across the city as more colorful pillows drift above the rooftops, marking half a century of welcoming guests across 2,500 hotels in 79 countries.