IKEA: Beetle Convoy Delivers Urban Sale

Fooh concept details:

A fleet of vintage yellow Volkswagen Beetles transforms a city street into a mobile IKEA showroom, each car balancing oversized furniture pieces on its roof. This eye-catching FOOH advertisement reimagines the urban landscape as a giant IKEA catalogue, with the highlight being an enormous yellow SALE banner wrapping around a skyscraper. The surreal procession features classic IKEA items - from turquoise storage boxes to a vanity mirror and yellow tote bag - all impossibly balanced on the tiny cars as they parade past traffic lights.