IKEA: Giant Blue Bag Bridges Iloilo City

Fooh concept details:

A massive IKEA blue shopping bag hovers over a main highway in Iloilo City in this striking FOOH ad. The iconic bag appears to span across the roadway as cars drive beneath it, with a speech bubble announcing "Iloilo, here's an IKEA store near you" alongside a "Shop IKEA.ph" call-to-action. This creative visualization transforms the Philippine cityscape into a visual metaphor for IKEA's expanded online presence, suggesting that while no physical store exists in this "city of love," the Swedish retailer's products are now just a click away through their truck delivery and Click & Collect services.